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Soda Club (Concept design for consumer water carbonation device)
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Final design proposals

Exploration of various design configurations for the world leader in consumer home carbonation products.
The project addressed the safety issues associated with carbonating water in glass vessels and the precautions required during the process.


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Articulation study.jpegFinal Sketch.jpeg

Early articulation studies                                                    Exploring various shielding principles

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Concept sketch.jpgConcept sketch 2.jpeg

Character search                                                                Formal against emotional approaches

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Nostalgic study.jpgpositioning chart.jpeg

Nostalgic "Crack an egg" approach                                    Products mapped for correct market positioning