04
Soda Club (Concept design for consumer water carbonation device)
![4_full_versions](Final Images for AYAL/Industrial/Soda Club/4 Final Versions 712.jpg)
Final design proposals
![](Line_gray_712px.jpg)
Exploration of various design configurations for the world leader in consumer home carbonation products.
The project addressed the safety issues associated with carbonating water in glass vessels and the precautions required during the process.
![Gray_Line_762px](Line_gray_712px.jpg)
![Articulation study.jpeg](Final Images for AYAL/Industrial/Soda Club/articulation study.jpg)
![Final Sketch.jpeg](Final Images for AYAL/Industrial/Soda Club/Final Sketch.jpg)
Early articulation studies                                                    Exploring various shielding principles
![Gray_Line_762px](Line_gray_712px.jpg)
![Concept sketch.jpg](Final Images for AYAL/Industrial/Soda Club/Concept sketch.jpg)
![Concept sketch 2.jpeg](Final Images for AYAL/Industrial/Soda Club/concept sketch2.jpg)
Character search                                                                Formal against emotional approaches
![Gray_Line_762px](Line_gray_712px.jpg)
![Nostalgic study.jpg](Final Images for AYAL/Industrial/Soda Club/Nostalgic study.jpg)
![positioning chart.jpeg](Final Images for AYAL/Industrial/Soda Club/positioning chart against existing models.jpg)
Nostalgic "Crack an egg" approach                                    Products mapped for correct market positioning