04
Soda Club (Concept design for consumer water carbonation device)
Final design proposals
Exploration of various design configurations for the world leader in consumer home carbonation products.
The project addressed the safety issues associated with carbonating water in glass vessels and the precautions required during the process.
Early articulation studies                                                    Exploring various shielding principles
Character search                                                                Formal against emotional approaches
Nostalgic "Crack an egg" approach                                    Products mapped for correct market positioning